Professional Summary

Worked closely with product owners, project managers and stakeholders to understand business requirements for TCS’s internal portal and its associated applications.

Conducted research, gathered insights, and interviewed users to identify their needs, goals and pain points and then created user personas and empathy map based on the research findings.

Created user flows, task flows, and information architecture for various applications.

Designed wireframes, mockups and interactive prototypes to visualize user flows and refine designs.

Conducted usability testing to validate design decisions and improve the user experience.

Documented the entire design process in a detailed UX case study.

Led the UX audit process to identify and address usability issues across applications.

Created detailed audit reports highlighting usability issues and provided recommendations.

Implemented accessibility best practices to ensure design is accessible by all users Minimized the usability debt score by 15% by implementing design improvements.

Wrote and edited UX copy for web and mobile applications, ensuring clarity, consistency, and alignment with the brand standards and guidelines.

Collaborated with designers, developers, and product owners to craft microcopy that guided users seamlessly throughout the interface and improved usability.

Increased user engagement by 49% through clear, concise, and user-centered UX writing.

Collaborated with cross-functional teams to design intuitive and visually appealing user interfaces for a leading global toy and entertainment company's main shopping website and individual brand websites, ensuring seamless and engaging user experiences across web and mobile platforms.

Handed off design specifications to developers Improved the UX of websites by analyzing user behavior, identifying pain points, and implementing design changes that enhanced usability and overall user satisfaction.

Performed UI testing on the developed site to ensure the UI was implemented according to the provided design specifications.

Developed UI using HTML, CSS and Bootstrap Designed banners for both mobile and web applications.

Created Product Design Page (PDP) Guides with product descriptions, salient features, images and banners for customers, and uploaded them to the company’s content service portal for access by others.

Connected with Subject Matter Experts (SMEs) to understand the process and their requirements.

Created web-based trainings (WBTs), simulations, learning materials and job-aids.

Performed peer-review of the WBTs and job aids to ensure consistency with the specified style-guide.

Provided training and grooming for juniors.